Marketing Insights and Ideas | Brunner Perspectives

Does Your Organization Need Better Alignment to Your Customer? Use Personas

An understanding of your target audience is more than just a "nice-to-have." Defining who you need to reach, what they value, and how to find them is a necessity in achieving business impact across every department from product development and marketing to sales and customer service.

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From Media Testing to Thought Leadership

See how Brunner helped Vespyr connect with consumers and retail partners through smart media, creative testing, and PR.

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Should Marketers Demand Greater Visibility?

As a marketing leader, your role is evolving. You’re expected to drive revenue, adopt new technology, and prove your impact—all while making sense of an overwhelming amount of data. But do you have the visibility you need to make the right decisions? And how much of that data is truly reliable?

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Does Your Organization Need Better Alignment to Your Customer? Use Personas

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