Cross-Brand Template Drives Adoption

A templated, user-first design system focused on purchase-intent allowed Blistex to extend seamlessly across eight brand experiences while maintaining unique experiences.

• +40% Lift in monthly user sessions from non-brand searches
• +5% Increase in new users from organic search
• +10% YoY increase in “Shop Now” interactions

At a Glance

Client: Blistex
Engagement: UX & Web Design, Web Development
Portfolio: Blistex, Odor Eaters, Stridex, Tucks, Kanka, Glysomed, Invarest, Foille
Focus: Resusable Site Template to Drive Intent

Overview

The result was repeatable model for turning search, site visits, and retail intent into measurable action.

Blistex came to us with a clear growth ask: make it easier for shoppers to move from digital discovery to purchase across eight brands.

We built a connected, simplified web experience that matched how people actually shop: one architecture, brand-specific personas and journeys, and where-to-buy functionality that showed real-time inventory and pricing across key retailers.

The Goal

Blistex wanted to drive omnichannel purchase capability across its eight brands and create a consistent user experience that made it easier for shoppers to find where to buy.

• Purchase Intent: Connect digital discovery to purchase across both online and brick-and-mortar retail.
• Brand Consistency: Deliver a coherent shopper experience across eight distinct brand sites without losing what made each brand its own.

The Challenge

Eight brands needed a shared architecture without losing what made each one distinct.

Blistex also needed where-to-buy functionality that could surface accurate online and offline inventory and pricing across key retailers, while keeping the system manageable behind the scenes.

The Solution

We built personas and purchase journeys for each brand, and designed a site architecture to scale across the full Blistex brand family, with a single content management system behind it. This reduced support time and kept the experience consistent. We found where-to-buy providers that could surface real-time inventory and pricing across retailers and integrated this into the experience.

The Proof

The new system gave Blistex brands a way to connect digital media to purchase intent across both online and brick-and-mortar stores. Better search visibility, clearer paths to buy, and a cleaner operating model behind the sites drove measurable impact.

Tankless Truths Built. Myths Busted Across Channels.

Rinnai needed to cut through stubborn myths about tankless water heaters that were impacting adoption among plumbing professionals. Influencer activations put trusted voices behind tankless truths, educating pros and driving awareness.

• 6M Combined impressions
• +225% Over eblast video start goal
• 20k Landing page views

At a Glance

Client: Rinnai America Corporation
Engagement: Influencer, PR, Traditional Media, Paid Social, SEO, Content Strategy
Channels: Trade Publications, YouTube, Instagram, Website
Audiences: Industry Experts, Plumbing Contractors, Plumbers, Plumbing Engineers
Focus: Education campaign busting tankless water heater myths

Overview

Media relations, influencer thought leadership and trade partnerships, worked as one system to earn confidence.

Rinnai needed to prove to pros that tankless water heaters were worth consideration despite long held industry myths.

We built an influencer campaign around education, not flash, so the audience could hear trusted voices explain the real story behind tankless water heaters — and not fall for the myths.

The Goal

Increase quality coverage for Rinnai products, and build awareness and consideration among plumbing professionals by giving them a clearer, more accurate picture of what tankless water heaters can do.

• Coverage & Credibility: Strengthen Rinnai's visibility with industry experts through education-based communications, trade activations and earned editorial presence.
• Pro Audience Consideration: Reach plumbers, contractors, and plumbing engineers with the kind of proof that changes how they think about the brand and the product.

The Challenge

Misconceptions about tankless water heaters were stalling consideration among contractors in the US.

Rinnai needed to connect with plumbers, contractors, and plumbing engineers in a crowded category where those myths could slow understanding and buy-in. The work had to reach a niche audience efficiently and hold attention long enough to change how people thought about the brand.

The Solution

We developed the Tankless Truths campaign, where we partnered with four well-known influencers in the pro-contractor and plumber space to create educational, testimonial videos that tackled common myths about tankless water heaters. We then built an educational content-driven public relations program through the website, YouTube and Instagram that did more than chase mentions. It gave the market a reason to pay attention.

Using second-party data from key trade publications to target the selected regions and distribute the testimonial video, we paired our audience architecture with co-branded eBlasts and personalized copy and creative, to increase resonance.

Targeted outreach and content built to explain the category and correct misconceptions created continuity across every channel, connecting media relations, thought leadership, trade association partnerships, and trade events.

The Proof

Rinnai came away with 70 assets it owns or licenses for use across different media channels. Contractor skepticism in cold-weather markets gave way to engagement that beat every goal. The message didn’t just reach the right people, it moved them from skepticism to action.

• 24 Earned stories
• +113% Over eblast open rate goal
• +50% Over eblast CTR goal
• 950k Combined video views
• $0.18 Cost per view

A Website Goodwill of North Georgia Could Count On

Goodwill of North Georgia had website traffic. What it needed was a design that activated that traffic for their mission.

• +32% YoY growth in CTA engagement
• +48% YoY growth in find a location
• +13% YoY growth in job searches

At a Glance

Client: Goodwill of North Georgia
Engagement: UX & Web Design, Web Development
Project: Website Redesign and CMS Modernization
Focus: Improve backend functionality and frontend performance

Overview

The new site did more for visitors and asked less of the team keeping it running.

Goodwill of North Georgia had a website that brought traffic, but not enough value. For a nonprofit, that gap has a real cost: time, people, and budget pulled away from the mission.

Brunner took a holistic view and rebuilt the experience from the ground up, not just the surface.

The Goal

Give Goodwill of North Georgia a website that does more than attract visitors, one that was easier to manage, more useful to the people it served, and more aligned with the organization’s mission.

• Visitor Experience: Make the site more useful to the people visiting it, whether they were looking for a location, a job, or a way to donate.
• Team Empowerment: Give the GNG team the ability to manage and update the site without relying on developers or outside support.

The Challenge

The site was bringing in traffic, but it wasn’t creating the value visitors needed. At the same time, the effort required to maintain it was pulling time and resources away from Goodwill of North Georgia’s core work.

The Solution

Brunner took a holistic view of the website and built a better operating system around it. We refreshed the design, improved the content management system, and gave GNG the ability to update the site without developers or outside support. We also automated key content areas, including real-time event content, so the team could spend less time on upkeep and more on serving the mission.

The Proof

The new website produced clear year-over-year gains in site engagement. It was a sharper experience for visitors and a simpler one for the GNG team to manage.